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Identification and Analysis of the Electronic Commerce Quality Criteria
Business: Theory and Practice
View Archive Info| Field | Value | |
| Title |
Identification and Analysis of the Electronic Commerce Quality Criteria
Elektroninės komercijos kokybės kriterijų identifikavimas ir analizė |
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| Creator |
Guseva, Natalija
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| Subject |
electronic commerce; quality criteria; e-commerce quality assessment; quality management; quality criteria ranking
elektroninė komercija; kokybės kriterijai; elektroninės komercijos kokybės vertinimas; kokybės vadyba; kokybės kriterijų rangavimas |
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| Description |
Internet penetration in everyday life determined the emergence of new business area, where the businessmen can compete, offer and buy goods and services. With the view to reinforce business competitive abilities it is necessary to analyse the e-solutions, which help to reduce the distance factors and optimize information exchange process, and which become an indispensable tool for international business and marketing. This paper presents a literature review and analysis to find the guidelines of e-commerce quality assessment and choice of appropriate system, with a vast range of models proposed for e-solution quality evaluation, none of which was accepted globally. However, a content analysis allowed to identify the main groups of criteria to be applied for e-commerce quality evaluation. The list of criteria groups presented in the paper indicates those most considered by scientists and developers, and those deficient in attention. As the literature base is accumulated during long term, some of the proposed criteria could lose their importance nowadays, thus the e-commerce expert survey was performed. This survey allowed the specification of actually important e-commerce quality criteria. Despite the assumption that the most mentioned (in the literature and by the experts) criteria are of the first priority, the competitive advantage can be hidden in the analysis of less popular criteria, which can discover new potential of e-commerce quality improving, developing, and market position consolidation.
Dėl vis didesnės interneto skvarbos atsirado nauja verslo erdvė, kurioje verslininkai gali konkuruoti, siūlyti ir pirkti prekes bei paslaugas. Stiprinant konkurencinius verslo gebėjimus pravartu pasitelkti elektroninės komercijos sprendimus, padedančius eliminuoti atstumo veiksnį ir tapusius nepakeičiamu įrankiu vykdant tarptautinę prekybą. Straipsnyje pateikiama literatūros apžvalga ir analizė, kuri buvo atlikta siekiant atrasti e. komercijos kokybės vertinimo gaires ir parodė plačią e. komercijos kokybės vertinimo modelių įvairovę, tačiau nė vienas iš modelių nebuvo visuotinai priimtas. Atlikta turinio analizė leido identifikuoti pagrindines kriterijų, taikytinų e. komercijos kokybei vertinti, grupes. Straipsnyje pateiktas ranguotas kriterijų grupių sąrašas leidžia spręsti, kokioms kriterijų grupėms mokslininkai skiria daugiau dėmesio. Įvertinus tai, kad nagrinėti literatūros šaltiniai apima 25 metų laikotarpį ir juose siūlomi kokybės kriterijai laikui bėgant galėjo prarasti aktualumą, buvo atliktas žvalgybinis e. komercijos ekspertų interviu. Žvalgybinis tyrimas leido identifikuoti aktualius e. komercijos kokybės kriterijus. Nepaisant prielaidos, kad dažniausiai minimi (mokslinėje literatūroje ir ekspertų) kriterijai vertintini kaip prioritetiniai, straipsnyje pabrėžiama, kad rečiau nagrinėjamų kriterijų analizė gali atskleisti e. komercijos kokybės gerinimo potencialą, kartu suteikti konkurencinį pranašumą ir sukurti prielaidas pozicijoms rinkoje stiprinti. |
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| Publisher |
Verslas: Teorija ir Praktika / Business: Theory and Practice
Business: Theory and Practice / Verslas: Teorija ir Praktika |
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| Date |
2011-01-27
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion |
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| Format |
application/pdf
application/pdf |
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| Identifier |
http://www.btp.vgtu.lt/index.php/btp/article/view/btp.2010.11
10.3846/btp.2010.11 |
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| Source |
Verslas: Teorija ir Praktika / Business: Theory and Practice; Vol 11, No 2 (2010); 96-106
Business: Theory and Practice / Verslas: Teorija ir Praktika; Vol 11, No 2 (2010); 96-106 |
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| Relation |
http://www.btp.vgtu.lt/index.php/btp/article/view/btp.2010.11/11
http://www.btp.vgtu.lt/index.php/btp/article/view/btp.2010.11/pdf |
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| Rights |
Authors contributing to Business: Theory and Practice agree to publish their articles under the Creative Commons Attribution-NonCommercial 4.0 license, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, that the work is not used for commercial purposes, and that in the event of reuse or distribution, the terms of this license are made clear.Authors retain copyright of their work, with first publication rights granted to Vilnius Gediminas Technical University (VGTU) Press. However, authors are required to transfer copyrights associated with commercial use to the Publisher. Revenues from commercial sales are used to keep down the publication fees. Moreover, a major portion of the profits generated from commercial sales is placed in a fund to cover publication fees for researchers from developing nations and, in some cases, for young researchers.
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