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The Model of the Integrated Competitive Strategy of an Enterprise in Oligopolic Market
Business: Theory and Practice
View Archive Info| Field | Value | |
| Title |
The Model of the Integrated Competitive Strategy of an Enterprise in Oligopolic Market
Įmonės integruotos konkurencinės strategijos modelis oligopolinėje rinkoje |
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| Creator |
Ginevičius, Romualdas
Krivka, Algirdas |
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| Subject |
oligopolic market; oligopolic enterprise; competitive strategy; model
oligopolinė rinka; oligopolinė įmonė; konkurencinė strategija; modelis |
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| Description |
The article presents the original model of enterprise’s integrated competitive strategy under the conditions of oligopolic market. The integrated strategy is considered to be the concerted set of partial (detailed) competitive strategies targeting on certain elements of internal and external environment of an enterprise and influencing its performance. The partial competitive strategies are derived and the model of the integrated strategy is based on generic business strategies, developed in theoretical sources of strategic management and adapted for oligopolic market, having regard to the models of analysing enterprise competitive potential and forming business strategy, proposed by other authors. The model is designed as a scientifically grounded framework for forming and improving competitive strategy of an oligopolic enterprise, with the further research being aimed at preparing the tools for quantitative evaluation (assessing expected contribution of the partial strategies to enterprise performance and estimating their scale in the integrated strategy), and empirical application to real-world enterprises.
Straipsnyje skelbiamas originalus integruotos konkurencinės strategijos modelis, taikytinas oligopolinėje rinkoje veikiančioms įmonėms. Integruota konkurencinė strategija suprantama kaip suderintas rinkinys dalinių (detaliųjų) konkurencinių strategijų, nukreiptų į įmonės vidinės ir išorinės aplinkos veiksnius, turinčius įtakos įmonės strateginei pozicijai ir veiklos rezultatams. Oligopolinės įmonės taikytinos dalinės konkurencinės strategijos išskiriamos ir integruotos konkurencinės strategijos modelis sudaromas remiantis strateginio valdymo teoriniuose šaltiniuose gvildenamomis verslo strategijomis, jas adaptuojant oligopolinei rinkai, taip pat atsižvelgus į kitų autorių siūlomus įmonės konkurencinio potencialo analizės ir strategijos formavimo modelius. Skelbiamas modelis yra mokslinis pagrindas oligopolinės įmonės konkurencinei strategijai formuoti ir tobulinti, tolesnius tyrimus siejant su modelio pritaikymo matematinio instrumentarijaus sudarymu (leidžiančiu įvertinti dalinių konkurencinių strategijų lauktiną poveikį veiklos rezultatams ir nustatyti jų taikymo mastą), empirinio pritaikymo metodikos parengimu ir modelio praktiniu aprobavimu realioms įmonėms. |
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| Publisher |
Verslas: Teorija ir Praktika / Business: Theory and Practice
Business: Theory and Practice / Verslas: Teorija ir Praktika |
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| Date |
2011-01-27
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion |
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| Format |
application/pdf
application/pdf |
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| Identifier |
http://www.btp.vgtu.lt/index.php/btp/article/view/btp.2010.10
10.3846/btp.2010.10 |
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| Source |
Verslas: Teorija ir Praktika / Business: Theory and Practice; Vol 11, No 2 (2010); 87-95
Business: Theory and Practice / Verslas: Teorija ir Praktika; Vol 11, No 2 (2010); 87-95 |
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| Relation |
http://www.btp.vgtu.lt/index.php/btp/article/view/btp.2010.10/10
http://www.btp.vgtu.lt/index.php/btp/article/view/btp.2010.10/pdf |
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| Rights |
Authors contributing to Business: Theory and Practice agree to publish their articles under the Creative Commons Attribution-NonCommercial 4.0 license, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, that the work is not used for commercial purposes, and that in the event of reuse or distribution, the terms of this license are made clear.Authors retain copyright of their work, with first publication rights granted to Vilnius Gediminas Technical University (VGTU) Press. However, authors are required to transfer copyrights associated with commercial use to the Publisher. Revenues from commercial sales are used to keep down the publication fees. Moreover, a major portion of the profits generated from commercial sales is placed in a fund to cover publication fees for researchers from developing nations and, in some cases, for young researchers.
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