Record Details

Factors Affecting the Intention to Reuse Mobile Banking Service

International Journal of Research in Business and Social Science

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Field Value
 
Title Factors Affecting the Intention to Reuse Mobile Banking Service
 
Creator Arahita, Ceva Lavenja; Telkom University
Hatammimi, Jurry; Telkom University
 
Subject Business; Marketing
mobile banking; perceived usefulness; perceived ease of use; perceived credibility; customer awareness; social influence; intention to reuse
M31
 
Description The accelerated advancement in technology resulted to the appearance of Self Service Technology. One form of self-service technology in the banking sector is the presence of mobile banking. This study aims to examine the influence of five factors toward the reusing of Mobile Bank Central Asia (BCA) in Bandung. Those factors used in this study were the extension of Technology Acceptance Model (TAM) constructs, i.e perceived usefulness, perceived ease of use, perceived credibility, customer awareness and social influence. Data was collected through distributed questionnaire to 100 respondents who used Mobile BCA by using judgment sampling. Multiple linear regression technique was employed to investigate the influence among variables. This study empirically concluded that consumer intention to reuse BCA mobile services was positively influenced by perceived ease of use, customer awareness and social influence. On the other hand, perceived usefulness and perceived credibility did not influence the intention of reusing Mobile BCA in Bandung. Further study is suggested to use probability sampling technique to cover the real voice of mobile banking user in Bandung and to explore the lack influence of perceived usefulness and perceived credibility toward reusing of Mobile BCA.
 
Publisher SSBFNET
 
Contributor —
 
Date 2015-10-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/449
 
Source International Journal of Research in Business and Social Science ( ISSN: 2147- 4478); Vol 4, No 4 (2015): October; 15-23
2147-4478
 
Language eng
 
Relation http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/449/431
 
Rights Copyright (c) 2015 International Journal of Research in Business and Social Science ( ISSN: 2147- 4478)
http://creativecommons.org/licenses/by/4.0