Since 2014
Investigating the Role of Selected Marketing-Mix Variables in Formatting Corporate Image in Egyptian Market
American Journal of Business and Management
View Archive Info| Field | Value | |
| Title |
Investigating the Role of Selected Marketing-Mix Variables in Formatting Corporate Image in Egyptian Market
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| Creator |
Ebeid, Ahmed Yehia; Mansoura University, and Delta University for Science and Technology, Egypt
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| Subject |
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Egyptian market, corporate image, marketing-mix variables |
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| Description |
The current study aims at investigating the relationship between selected marketing-mix variables (i.e., price, advertising, monetary promotion, distribution intensity) and corporate image, in the consumer markets, unlike research that concerned business market, or/and different group of marketing-mix variables, in terms of addressing their expected relationships with corporate image. The questionnaire response rate is approximately 83%. Structural equation modeling was used to investigate the proposed relationships, and the model`s fit as well. Significance of all relationships were verified, and the proposed model fits the data. Implications, limitations, and further research are provided.
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| Publisher |
World Scholars
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| Contributor |
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| Date |
2014-12-16
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| Type |
Peer-reviewed Article
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| Format |
application/pdf
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| Identifier |
http://wscholars.com/index.php/ajbm/article/view/615
10.11634/216796061504615 |
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| Source |
American Journal of Business and Management; Vol 3, No 4 (2014); 237-243
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| Language |
en
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| Rights |
Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.World Scholars reserves the rights to retract any published manuscripts in the case of suspected plagiarism or any scientific misconducts. All requests for withdrawal of manuscripts before or after publishing will only be entertained if a formal written request is made to the editor of AJBM. Approvals for withdrawal of manuscripts wholly depends on the consideration of the editor and the editorial board of AJBM. No refunds for the manuscript publishing charges will be made in the event of withdrawal after the manuscript has been published.Copyrights for articles published in World Scholars journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.
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