Record Details

Technological Innovations and Consumer Needs: An Analysis of Mobile Communications Market

ASEAN Marketing Journal

View Archive Info
 
 
Field Value
 
Title Technological Innovations and Consumer Needs: An Analysis of Mobile Communications Market
 
Creator Norlia Ahmad; Institute of Business and Accounting, Kwansei Gakuin University, Japan
David T Methe; no information provided
 
Description This study combines insights from market diffusion and consumer research to provide an inte-grated framework of mobile communications market in Japan. We base our analysis on data from company interview, focus group discussion and industry reports. Our findings indicate that technology push dominates in the early introduction and consumer needs pull in the maturing stage. Three implications for the marketing area are; first, user needs for mobile communications have evolved from basic mobility and functionality to include aesthetic and experiential benefits, second, innovations of product capabilities co-evolve with user needs, and lead to increases in mobile usage and product-user attachments, and third, in a saturated market, mobile consumption is premised on the utilitarian and hedonic values as perceived by the users. As mobile phone is a universal product, analysis of a saturated market such as Japan provides a deeper understanding of the evolution of technology and consumer in other markets.Keywords: Technology, consumer needs, mobile communication, Japan
 
Publisher Management Research Center, Department of Management, Faculty of Economics and Business, U
 
Contributor —
 
Date 2013-10-23
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ui.ac.id/index.php/amj/article/view/2022
 
Source ASEAN Marketing Journal; Vol 3, No 2 (2011): December 2011
 
Language en