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Customer Value, Satisfaction and Behavioral Intentions: the Effects of Consumer Search Behavior

ASEAN Marketing Journal

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Field Value
 
Title Customer Value, Satisfaction and Behavioral Intentions: the Effects of Consumer Search Behavior
 
Creator Wahyuningsih Wahyuningsih; Tadulako University, Palu-Indonesia
 
Description This study develops and tests an integrative model to examine the relationships among customer value, satisfaction and behavioral intentions based upon a typology of consumer search behaviors.  The model was tested using surveyed data from 546 customers of car insurance in Melbourne, Australia. The findings demonstrate that each type of consumer (passive, rational-active, relational-dependent), performs differently on the relationships among customer value, satisfaction, and behavioral intentions. The identification of value, satisfaction, and behavioral intentions within each search behavior allows managers to deliver optimal value and satisfaction to their consumers.Keywords: customer value, satisfaction, behavior intensions, consumer behavior
 
Publisher Management Research Center, Department of Management, Faculty of Economics and Business, U
 
Contributor —
 
Date 2013-10-23
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ui.ac.id/index.php/amj/article/view/2011
 
Source ASEAN Marketing Journal; Vol 3, No 1 (2011): June 2011
 
Language en