Since 2014
Offensive and Defensive Competitive Marketing Strategy: The Development of Construct & Measurements
ASEAN Marketing Journal
View Archive Info| Field | Value | |
| Title |
Offensive and Defensive Competitive Marketing Strategy: The Development of Construct & Measurements
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| Creator |
Pantri Heriyati; Bina Nusantara Business School
Ign Heruwasto; University of Indonesia Sari Wahyuni; University of Indonesia |
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| Description |
—
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| Publisher |
Management Research Center, Department of Management, Faculty of Economics and Business, U
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| Contributor |
—
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| Date |
2013-10-17
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| Type |
Peer-reviewed Article
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| Format |
application/pdf
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| Identifier |
http://journal.ui.ac.id/index.php/amj/article/view/1999
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| Source |
ASEAN Marketing Journal; Vol 2, No 2 (2010): December 2010
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| Language |
en
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