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Factors Affecting Customers’ Satisfaction and Perception: Case Study of Islamic Banks’Service Quality
ASEAN Marketing Journal
View Archive Info| Field | Value | |
| Title |
Factors Affecting Customers’ Satisfaction and Perception: Case Study of Islamic Banks’Service Quality
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| Creator |
Yayah Cheriyah; Department of Management, Faculty of Economics Universitas Indonesia
Widya Sulistyowati; Department of Management, Faculty of Economics Universitas Indonesia Ade Cornelia; Department of Management, Faculty of Economics Universitas Indonesia Viverita Viverita; Department of Management, Faculty of Economics Universitas Indonesia |
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| Description |
This study aims to investigate the perception and expectation of the Islamic bank customers on the banks’ service quality, and how these factors affect their satisfaction and their intention to buy and to use the Islamic banks products and services.This finding implies that the Islamic banks should have pay more attention to their service quality since it would have a positif influence on customer satisfaction and purchase intention.Keywords: customer satisfaction, perception, service quality, islamic bank
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| Publisher |
Management Research Center, Department of Management, Faculty of Economics and Business, U
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| Contributor |
—
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| Date |
2013-10-16
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| Type |
Peer-reviewed Article
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| Format |
application/pdf
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| Identifier |
http://journal.ui.ac.id/index.php/amj/article/view/1989
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| Source |
ASEAN Marketing Journal; Vol 2, No 1 (2010): JUNE 2010
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| Language |
en
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