Record Details

A Study of Marketing Information System (MIS) As a Contributory Factor in the Performance of Selected Transport Companies in Calabar Metropolis

American Journal of Tourism Research

View Archive Info
 
 
Field Value
 
Title A Study of Marketing Information System (MIS) As a Contributory Factor in the Performance of Selected Transport Companies in Calabar Metropolis
 
Creator Ezekiel, Maurice Sunday; University of Calabar, Calabar, Cross River State, Nigeria
Eze, John Felix; University of Calabar, Calabar, Cross River State, Nigeria
Anyadighibe, Joseph A; University of Calabar, Calabar, Cross River State, Nigeria
 
Subject MARKETING
marketing intelligence, marketing research, internal records, organizational performance, road transport, distinctive advantage and competitors.
 
Description The research paper focused on the study of Marketing Information System (MIS) as a contributory factor in the performance of selected transport companies in Calabar Metropolis. The study aimed at determining the effect of Internal Record (IR) keeping as a contributory factor to decision making. Also, to evaluate the extent at which Marketing Intelligence (MI) has imparted on the performance of selected public road transport companies in Calabar. Further it also investigated the influence of Marketing Research (MR) on the performance of selected public road transport companies in Calabar. Data were collected using questionnaire. The study adopted exploratory and survey research designs. Data were analyzed using Ordinary Least Square (OLS) method. The results from the test of hypotheses revealed that Internal Record, Marketing Intelligence, Marketing Research are contributory factors to the performance of public road transport companies in Calabar, Cross River State, Nigeria. The study recommended that the marketing information system should be used as the bases for analyzing Segmentation – Targeting – Positioning (STP) and Competitor analysis.
 
Publisher World Scholars
 
Contributor —
 
Date 2013-12-21
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://wscholars.com/index.php/ajtr/article/view/479
10.11634/216837861403479
 
Source American Journal of Tourism Research; Vol 2, No 2 (2013); 154-159
 
Language en
 
Rights Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.World Scholars reserves the rights to retract any published manuscripts in the case of suspected plagiarism or any scientific misconducts. All requests for withdrawal of manuscripts before or after publishing will only be entertained if a formal written request is made to the editor of AJTR. Approvals for withdrawal of manuscripts wholly depends on the consideration of the editor and the editorial board of AJTR. No refunds for the manuscript publishing charges will be made in the event of withdrawal after the manuscript has been published.Copyrights for articles published in World Scholars journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.