Since 2014
Empirical Study and Discriminant Analysis of Airline Services in the Yangtze River Delta of China
American Journal of Tourism Research
View Archive Info| Field | Value | |
| Title |
Empirical Study and Discriminant Analysis of Airline Services in the Yangtze River Delta of China
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| Creator |
Wang, Jianling; College of Economics and Management at Nanjing University of Aeronautics and Astronautics, China
Qiu, Robin; Information Science, Penn State, USA Wang, Yun; College of Economics and Management at Nanjing University of Aeronautics and Astronautics, China Wu, Junyan; College of Economics and Management at Nanjing University of Aeronautics and Astronautics, China |
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| Subject |
Service, Hospitality, Tourism
Airline Service; Civil Aviation; Customer Expectation; Service Dimension |
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| Description |
Like any other civil aviation marketplace around the world, the airline services in China become fiercely competitive. To stay competitive in the airline industry in China, it is critical for an airline to get an essential understanding of customer’s ongoing needs and know whether their needs are satisfactorily met. In this paper, an empirical study of the current airline service needs and quality in the Yangtze River Delta of China is explored using exploratory factor analysis. Discriminant analysis is further conducted to identify key service dimensions. Quantitatively and in an exploratory manner, structural equation models are employed by utilizing the IBM SPSS statistics tool. The findings in this study show that price, flight schedule, and customer relational benefit are crucial factors impacting on service quality and customer satisfaction in the current Chinese civil aviation market. To an airline, the highly valuable implications of the findings include a strong recommendation of adopting dynamic pricing schemes and improving flight schedules in the regions of China where high-speed train services become available.
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| Publisher |
World Scholars
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| Contributor |
—
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| Date |
2014-03-22
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| Type |
Peer-reviewed Article
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| Format |
application/pdf
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| Identifier |
http://wscholars.com/index.php/ajtr/article/view/498
10.11634/216837861403498 |
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| Source |
American Journal of Tourism Research; Vol 3, No 1 (2014); 1-8
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| Language |
en
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| Rights |
Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.World Scholars reserves the rights to retract any published manuscripts in the case of suspected plagiarism or any scientific misconducts. All requests for withdrawal of manuscripts before or after publishing will only be entertained if a formal written request is made to the editor of AJTR. Approvals for withdrawal of manuscripts wholly depends on the consideration of the editor and the editorial board of AJTR. No refunds for the manuscript publishing charges will be made in the event of withdrawal after the manuscript has been published.Copyrights for articles published in World Scholars journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.
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