Record Details

Questioning the link between Self-Expressed Attitudes and Repurchasing Behavior: Relations Between Cognitive, Affective and Action Loyalty

International Journal of Research in Business and Social Science

View Archive Info
 
 
Field Value
 
Title Questioning the link between Self-Expressed Attitudes and Repurchasing Behavior: Relations Between Cognitive, Affective and Action Loyalty
 
Creator Ordun, Guven; Istanbul University School of Business
 
Subject Organisational Behaviour, Consumer Behaviour, Social Psychology
Consumer behavior, Attitude – Behavior Relationships, Commitment, Psychological Brand Loyalty, Repeat Purchasing Behavior
 
Description In psychology attitude is defined as favorable or unfavorable evaluations towards a person, group, object or event. Attitudes are formed by past and present experiences and are expected to change as a function of experience. Three components of the attitude defined as cognitive (what we know about the subject), affective (how we feel towards the subject) and behavioral (intention to behave towards the subject). Our behavior is defined as a complex combination of beliefs, feelings, capabilities and norms. The majority of consumer behavior literature examined the main antecedents of purchase behavior. Attitudes are described as one of the most important determinant of the behavior. There are several methods and techniques to assess attitude; the most used one is the self-report paper and pencil measures. Brand loyalty is another important concept related with repetitive purchasing behavior. While cognitive loyalty is related with the information, affective loyalty is related with feelings. Behavioral loyalty is described as the past behaviors or experiences. Some of our behaviors are determined by the cognitive component of the attitude while others may be directed by the affective part. Main focus of the research is to find out whether there is a level of compliance between cognitive, affective and behavioral attitude of consumers. 1000 forms are distributed in order to identify the attitudes and purchasing behaviors of consumers 783 forms are evaluated
 
Publisher SSBFNET
 
Contributor —
 
Date 2015-04-14
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/404
 
Source International Journal of Research in Business and Social Science ( ISSN: 2147- 4478); Vol 4, No 1 (2015): JANUARY; 113-132
2147-4478
 
Language eng
 
Relation http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/404/266