Since 2014
Using DEMATEL Method for Medical Tourism Development in Taiwan
American Journal of Tourism Research
View Archive Info| Field | Value | |
| Title |
Using DEMATEL Method for Medical Tourism Development in Taiwan
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| Creator |
Chen, Chun-An; Department of International Business, Chung Hua University, HsinChu, Taiwan
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| Subject |
Medical tourism, Hospitality, Tourism industry
medical tourism, Taiwan, DEMATEL — |
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| Description |
The main objective of this study is to find the strategy about how to develop the medical tourism in Taiwan. Tourism is a low-polluting industry. Many countries develop tourism industry actively. And the tourism pattern get diversify gradually. Combining tourism and medical services into medical tourism has been becoming a trend. This study discusses the development of medical tourism in Taiwan by DEMATEL. DEMATEL method can confirm interrelationships among diverse factors and identify the key factors. This study with the structure divided into five main aspects, including the strengthening of infrastructure and tourist services, the clarity of market segmentation, marketing planning, as well as government policy. The results show that the internet can provide detailed information on medical tourism and strengthen the marketing in order to develop medical tourism industry in Taiwan. From the results, it is suggest the government should to actively promote marketing and construct the web that can provide abundant information of medical tourism.
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| Publisher |
World Scholars
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| Contributor |
—
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| Date |
2012-07-04
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| Type |
Peer-reviewed Article
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| Format |
application/pdf
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| Identifier |
http://wscholars.com/index.php/ajtr/article/view/126
10.11634/216837861403126 |
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| Source |
American Journal of Tourism Research; Vol 1, No 1 (2012); 26-32
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| Language |
en
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| Rights |
Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.World Scholars reserves the rights to retract any published manuscripts in the case of suspected plagiarism or any scientific misconducts. All requests for withdrawal of manuscripts before or after publishing will only be entertained if a formal written request is made to the editor of AJTR. Approvals for withdrawal of manuscripts wholly depends on the consideration of the editor and the editorial board of AJTR. No refunds for the manuscript publishing charges will be made in the event of withdrawal after the manuscript has been published.Copyrights for articles published in World Scholars journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.
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