Record Details

FESTIVE FOOD BRANDS AWARENESS AMONG YOUNG PEOPLE ON ROMANIAN MARKET

Studies and Scientific Researchs. Economics Edition

View Archive Info
 
 
Field Value
 
Title FESTIVE FOOD BRANDS AWARENESS AMONG YOUNG PEOPLE ON ROMANIAN MARKET
 
Creator Timiras, Laura Catalina
 
Subject brand, unassisted awareness, top of mind awareness, festive foods, Romanian market
M31
 
Description In this paper are presented some of the results obtained through an exploratory research carried out in the month of April 2016 on a sample of 100 students from the Vasile Alecsandri University of Bacau, referring to awareness of festive food brands on the Romanian market. Festive products have special sensory properties designed to especially satisfy gastronomic indulgence and not nutritional needs of individuals. Thus, we studied a number of categories covering mainly food products for the pleasure of eating, namely: confectionery, coffee, tea, chips and snacks, soft drinks and alcoholic beverages. Thus there are shown brands that enjoy the highest spontaneous awareness in the investigated sample, young people undergoing investigation being asked to indicate the top 3 brands that come to mind for various product categories investigated. The study shows both the brands which enjoy the highest top of mind awareness and those brands which were nominated by most respondents among the top three of which they remember.
 
Publisher Vasile Alecsandri University of Bacau
 
Contributor —
 
Date 2016-12-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
application/pdf
 
Identifier http://www.sceco.ub.ro/index.php/SCECO/article/view/367
10.29358/sceco.v0i24.367
 
Source STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 24 (2016)
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 24 (2016)
2344-1321
2066-561X
 
Language eng
 
Relation http://www.sceco.ub.ro/index.php/SCECO/article/view/367/340
http://www.sceco.ub.ro/index.php/SCECO/article/view/367/349
 
Rights Copyright (c) 2016 STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION