Since 2014
Ethical and sustainable consumption in the Italian coffee market: a choice experiment to analyse consumers’ willingness to pay
Rivista di Economia Agraria
View Archive Info| Field | Value | |
| Title |
Ethical and sustainable consumption in the Italian coffee market: a choice experiment to analyse consumers’ willingness to pay
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| Creator |
Gallenti, Gianluigi
Troiano, Stefania Cosmina, Marta Marangon, Francesco |
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| Subject |
choice experiment; ethical demand; Fair Trade; Italian coffee market; organic label
C9; D12; Q13 |
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| Description |
Consumers increasingly consider ethical and sustainable attributes of products in their purchasing decisions, in particular with reference to food consumption. Among agri-food products, coffee is a pioneering food for sustainability and ethical certification, such as organic and Fair Trade, whose success depends significantly on consumers’ willingness to pay a premium price for these attributes. This study uses a choice experiment (CE) to investigate the attitudes towards organic and Fair Trade coffee among Italian consumers. The results show considerable heterogeneity among respondents, the majority of whom tend to be more interested in organic coffee than Fair Trade coffee, even if a large group of them are willing to pay a premium price to consume Fair Trade coffee.
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| Publisher |
Firenze University Press
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| Contributor |
—
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| Date |
2016-12-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
http://www.fupress.net/index.php/rea/article/view/20077
http://www.fupress.net/index.php/rea/article/download/20077/18688 10.13128/REA-20077 |
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| Source |
Rivista di Economia Agraria; Vol 71, No 2 (2016); 153-176
Rivista di Economia Agraria; Vol 71, No 2 (2016); 153-176 2281-1559 0035-6190 |
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| Language |
eng
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| Relation |
10.13128/REA-20077
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