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A methodology for mapping consumer preferences for local products: The case of the Capicollo Azze Anca Grecanico Slow Food-Calabria
Rivista di Economia Agraria
View Archive Info| Field | Value | |
| Title |
A methodology for mapping consumer preferences for local products: The case of the Capicollo Azze Anca Grecanico Slow Food-Calabria
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| Creator |
Nicolosi, Agata
Pulina, Pietro Laganà, Valentina Rosa |
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| Subject |
food purchase of cold cuts; consumer behaviour; typical products; Multiple Correspondence Analysis; Logit regression
Q12; P46; C38 |
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| Description |
This report has the purpose to investigate on motivations that drive consumers towards purchasing cold cuts and in particular Capicollo Azze Grecanico Slow Food (through a survey carried out in Calabria). The research provides also an analysis of the producers. A Multiple Correspondence Analysis has provided consumer’s motivational profiles. Furthermore, a Logit regression allowed us to evaluate the relationships between individual motivations and some socio-demographic characteristics of local cold cuts and capicollo consumers. The results show a consumers’ propensity to the link between territory and product quality and the importance related to food security. The results are useful for the implications of the choices, the actions and policies of marketing that can offer.
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| Publisher |
Firenze University Press
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| Contributor |
—
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| Date |
2016-12-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
http://www.fupress.net/index.php/rea/article/view/20076
http://www.fupress.net/index.php/rea/article/download/20076/18687 10.13128/REA-20076 |
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| Source |
Rivista di Economia Agraria; Vol 71, No 2 (2016); 127-151
Rivista di Economia Agraria; Vol 71, No 2 (2016); 127-151 2281-1559 0035-6190 |
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| Language |
eng
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| Relation |
10.13128/REA-20076
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