Record Details

THE REPRESENTATION OF THE WOMAN IN THE MEDIA DISCOURSE IN ALBANIA

Social and Natural Sciences Journal

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Field Value
 
Title THE REPRESENTATION OF THE WOMAN IN THE MEDIA DISCOURSE IN ALBANIA
 
Creator Hoxha, Isida; Universiteti Luigj Gurakuqi
 
Subject Social Sciences Section
women, representation, media discourse, gender discourse
305
 
Description In the Albanian society, gender differences remain even though several initiatives of national and international authorities aim to eliminate stereotyping related to gender differences. In this context, media can and must be , the most essential contributor towards improving women’s status. Media, through its power, can greatly influence public opinion by orienting the information the public receives and how the public should thinks. This approach in communication science is part of the “framing” theory, which is related to agenda setting. The research question raised in this paper is about how the woman is represented in the written media in Albania. Are the stereotypes created by society reinforced by the printed media? The methodology used in this study involves discourse analyses of the printed media, specifically the independent newspapers during October 2012. The findings of this study explain that, while the press brands  the woman, representation enforces her stereotype.
 
Publisher Central Bohemia University, o.p.s
 
Contributor —
 
Date 2016-07-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ojs.journals.cz/index.php/SNSJ/article/view/883
10.12955/snsj.v10i1.883
 
Source Social and Natural Sciences Journal; Vol 10, No 1 (2016)
1804-9710
1804-4158
10.12955/snsj.v10i1
 
Language eng
 
Relation http://ojs.journals.cz/index.php/SNSJ/article/view/883/986
 
Rights Copyright (c) 2016 Isida Hoxha
https://creativecommons.org/licenses/by/3.0/