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Internal Market Orientation in Higher Education Institutions – its Inter-Relations with Other Organisational Variables
Public Policy and Administration
View Archive Info| Field | Value | |
| Title |
Internal Market Orientation in Higher Education Institutions – its Inter-Relations with Other Organisational Variables
Aukštojo mokslo institucijų orientacija į vidaus rinką |
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| Creator |
Silva Carlos, Vera
Gouveia Rodrigues, Ricardo |
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| Subject |
internal marketing; internal market orientation; job satisfaction; organisational commitment; organisational citizenship behaviours; performance; higher education
vidinė rinkodara; vidinė rinkos orientacija; pasitenkinimas darbu; organizacinis įsipareigojimas; organizacinio pilietiškumo elgsena; veikla; aukštasis mokslas |
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| Description |
Organisations increasingly realise that workers are essential to act in face of the changes that occur internally and externally, so understanding the needs and desires of the workers and how to address these issues is essential. Our main objective is to analyse the relationships between internal market orientation and job satisfaction, organisational commitment, organisational citizenship behaviour and performance. Therefore, we propose a research model. Direct and indirect relationships exist among the variables, although some are insignificant, so the model has an empirical foundation. Specifically in higher education, commitment, satisfaction and performance appear to be moderate. However, the display of organisational citizenship behaviours is, on average, moderate to high. Also, internal market orientation in this context is low.
Augantis organizacijų konkurencingumas didina jų geros vadybos poreikį. Ypatingai tai svarbu aukštojo mokslo institucijoms, įsitraukusioms į Bolonijos procesą ir nuolat patiriančioms vis naujų pokyčių šio dalyvavimo, taip pat ekonominių ir socialinių permainų kontekste. Labai svarbu, kad Europos aukštojo mokslo institucijos būtų pasirengusios naujiems iššūkiams ir gebėtų pritraukti gabiausius studentus, profesorius, investitorius, gebėtų užmegzti partnerystės santykius su verslo bendrovėmis, kitomis aukštojo mokslo institucijomis. Šiame kontekste atliktas tyrimas vertintinas kaip reikšmingas indėlis aukštojo mokslo institucijoms ir organizacijoms apskritai. |
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| Publisher |
Mykolas Romeris University
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| Contributor |
—
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| Date |
2013-02-18
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
https://www3.mruni.eu/ojs/public-policy-and-administration/article/view/222
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| Source |
Public Policy and Administration; Vol 11, No 4 (2012): Public Policy and Administration; 690–702
Viešoji politika ir administravimas; Vol 11, No 4 (2012): Public Policy and Administration; 690–702 2029-2872 1648-2603 |
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| Language |
eng
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| Relation |
https://www3.mruni.eu/ojs/public-policy-and-administration/article/view/222/213
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| Rights |
Copyright (c) 2014 Public Policy and Administration
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