Record Details

Assessing Customer Satisfaction And Acceptance On Perishable Goods In The Telepresent Environments

Research in Economics and Management

View Archive Info
 
 
Field Value
 
Title Assessing Customer Satisfaction And Acceptance On Perishable Goods In The Telepresent Environments
 
Creator Cho, Yoon C.
 
Description Customer satisfaction and willingness to purchase a product in the telepresent environment varies based on how attributes of the products are easily determined. Considering the impact of the telepresent, this study explored factors that affect customer satisfaction and willingness to adopt perishable goods. This study also considered customer satisfaction and willingness to purchase products based on their previous experiences with online or other interactive home shopping wherein they encountered limitations in delivery of certain features or product attributes. The purpose of this study is to examine factors that affect customer satisfaction and willingness to purchase perishable goods in the online environment and how experiences with sensory goods (besides perishable goods) from online and other interactive home shopping channels affect satisfaction and willingness to purchase perishable goods. Surveys were conducted and statistical analyses, such as factor, regression, ANOVA, and ANCOVA, were applied to investigate the findings. Further, this study provides managerial and theoretical implications and offers suggestions for e-businesses.
 
Publisher The Clute Institute
 
Date 2010-12-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://clutejournals.com/index.php/JBER/article/view/756
10.19030/jber.v8i9.756
 
Source Journal of Business & Economics Research (JBER); Vol 8 No 9 (2010)
2157-8893
1542-4448
10.19030/jber.v8i9
 
Language eng
 
Relation http://clutejournals.com/index.php/JBER/article/view/756/741