Since 2014
Developing Cultural Tourism Strategies in Lithuania
Public Policy and Administration
View Archive Info| Field | Value | |
| Title |
Developing Cultural Tourism Strategies in Lithuania
Kultūrinio turizmo strategijų vystymas Lietuvoje |
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| Creator |
Arimavičiūtė, Malvina; Mykolo Romeris University Faculty of Policy and Management Institute of Management
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| Subject |
cultural tourism; marketing strategy; corporate strategy; strategy of business units; functional strategies; regional level strategies; specialized tourism strategies
— kultūrinis turizmas; rinkodaros strategija; korporatyvinė strategija; verslo vienetų strategija; funkcinės strategijos; regioninio lygmens strategijos; specializuotos turizmo strategijos — |
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| Description |
This paper determines that cultural tourism in Lithuania is significantly influenced by various different agencies which activities are not sufficiently integrated. The paper also analyses the theoretical models for strategic decision-making and possibilities of alternative strategic decisions in the area of tourism. A classification of strategic plans based on the current Lithuanian strategic planning system and the integration of the activities of separate agencies in the area of tourism is proposed. A new model for strategic decision-making based on the classical definition of strategic hierarchies and the specificities of cultural tourism as a business is then proposed.
Straipsnyje nustatyta, kad kultūrinį turizmą Lietuvoje ženkliai veikia skirtingos žinybos, kurių veikla nėra pakankamai integruota. Išanalizuoti teoriniai modeliai strateginiams sprendimams priimti turizmo srityje bei strateginių sprendimų alternatyvų galimybės. Pateikta strateginių planų klasifikacija remiantis esama Lietuvos strateginio planavimo sistema ir atskirų žinybų veiklos integracija kultūrinio turizmo srityje. Siūlomas naujas modelis strateginiams sprendimams priimti kultūrinio turizmo srityje, remiantis klasikine strategijų hierarchijos samprata ir kultūrinio turizmo kaip verslo specifika. |
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| Publisher |
Mykolas Romeris University
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| Contributor |
—
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| Date |
2015-06-19
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
https://www3.mruni.eu/ojs/public-policy-and-administration/article/view/4003
10.13165/VPA-15-14-2-12 |
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| Source |
Public Policy and Administration; Vol 14, No 2 (2015): Public Policy and Administration; 321–334
Viešoji politika ir administravimas; Vol 14, No 2 (2015): Public Policy and Administration; 321–334 2029-2872 1648-2603 |
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| Language |
eng
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| Relation |
https://www3.mruni.eu/ojs/public-policy-and-administration/article/view/4003/3902
https://www3.mruni.eu/ojs/public-policy-and-administration/article/downloadSuppFile/4003/159 https://www3.mruni.eu/ojs/public-policy-and-administration/article/downloadSuppFile/4003/200 https://www3.mruni.eu/ojs/public-policy-and-administration/article/downloadSuppFile/4003/201 |
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| Rights |
Copyright (c) 2015 Public Policy and Administration
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