Record Details

PACKAGING IN RETAIL SUPPLY CHAINS

Proceedings of International Scientific Conference Business Logistics in Modern Management

View Archive Info
 
 
Field Value
 
Title PACKAGING IN RETAIL SUPPLY CHAINS
 
Creator Erceg, Aleksandar
Trauzettel, Volker
 
Description Packaging decisions have impact on logistics and sales performance in the consumer packaged goods industry. The packaging decision, i.e. packaging size and case size, is a major transmission belt between the logistical performances of a manufacturer and a retailer. It drives the cost of transportation, warehousing, and safety stock at the manufacturer as well as at the retailer in its warehouses and in the stores. Also, these decisions have effect on the sales of items.However, the effects of diverse decisions regarding packaging are not clear. Moreover, conflicts of interest can arise between manufacturers and retailers. So, managing the supply chain is not without some extent of ambiguity.We describe the effects of packaging decisions at a manufacturer of fast moving consumer goods and a retailer within a typical grocery retail scenario. For a specific product range we delve into more details of the trade-offs at a manufacturer and at a retailer. Then, the combined effects of the packaging decision are researched. A numerical example on shelf ready packaging is given. Key words: packaging, logistics, supply chain management, case study, retail ready packaging
 
Publisher Faculty of Economics in Osijek
 
Contributor —
 
Date 2016-10-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://hrcak.srce.hr/ojs/index.php/plusm/article/view/4670
 
Source Business Logistics in Modern Management; 2016: Proceedings of The 16th International Scientific Conference Business Logistics in Modern Management
Zbornik međunarodne znanstvene konferencije Poslovna logistika u suvremenom menadžmentu; 2016: Proceedings of The 16th International Scientific Conference Business Logistics in Modern Management
1849-6148
1849-5931
 
Language eng
 
Relation http://hrcak.srce.hr/ojs/index.php/plusm/article/view/4670/2522
 
Rights Copyright (c) 2016 Business Logistics in Modern Management