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The ambivalent spectacle: A critical inquiry on Web 2.0 media and alienation

New Proposals: Journal of Marxism and Interdisciplinary Inquiry

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Field Value
 
Title The ambivalent spectacle: A critical inquiry on Web 2.0 media and alienation
 
Creator Ringer, Ailesha Lynn
Briziarelli, Marco
 
Subject new media
Guy Debord
Karl Marx
alienation
spectacle
 
Description In this paper we test the limits of one of the more influential critical inquiries linking media to Marx’s notion of alienation: Guy Debord’s Society of the Spectacle as applied to web 2.0 media landscapes. While in need of qualification and historicization to interpret web 2.0 media, we argue that the idea of the Spectacle provides a useful holistic perspective capable of reconciling the ambivalent phenomena of alienation that can be found in this new context. Thereafter, by exploring how web 2.0 media practices are consistently tied to labor and value creation, we argue in favor of a materialist approach to media, which treats means of communication as a means of production. Furthermore, we contend that in the new media landscape, Debord’s Spectacle becomes a useful heuristic for understanding (new) mediation as alienation, what we term, ‘Spectacle 2.0.’
 
Publisher New Proposals Publishing Society
 
Date 2016-11-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
research-article
 
Format application/pdf
 
Identifier http://ojs.library.ubc.ca/index.php/newproposals/article/view/187652
 
Source New Proposals: Journal of Marxism and Interdisciplinary Inquiry; Vol. 9 No. 1 (2016): Alienation; 38-48
1715-6718
 
Language eng
 
Relation http://ojs.library.ubc.ca/index.php/newproposals/article/view/187652/186379
 
Rights Copyright (c) 2016 New Proposals: Journal of Marxism and Interdisciplinary Inquiry
https://creativecommons.org/licenses/by-nc/4.0