Record Details

STRATEGIES FOR COMPETETIVE ADVANTAGE IN ELECTRONIC COMMERCE

Emerging Markets Journal

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Field Value
 
Title STRATEGIES FOR COMPETETIVE ADVANTAGE IN ELECTRONIC COMMERCE
 
Creator Azadi, Siamak
 
Subject —
 
Description Despite rapid and sustained development of electronic commerce, many companies doing e-business are still in the investment and brand-building phase and have yet to show a profit. However, as e-businesses shift their focus from  building a customer base to increasing revenue growth and profitability, they should reevaluate their current business strategies, if any, and develop strategies that provide a clear path to profitability. This study uses McCarthy’s four marketing mix model and Porter’s five competitive forces model to identify strategies for Internet companies that respond to the five competitive forces and thereby achieve a competitive advantage. The study provides significant new insights into the development and implementation of e-business strategies that contribute to increased profit.
 
Publisher University Library System, University of Pittsburgh
 
Contributor E-Business, Business Strategy, Marketing Mix, Competitive Forces, Profitability, Competitive Advantage
 
Date 2011-11-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
application/pdf
 
Identifier http://emaj.pitt.edu/ojs/index.php/emaj/article/view/13
10.5195/emaj.2011.13
 
Source EMAJ: Emerging Markets Journal; Vol 1, No 2 (2011); 59-69
2158-8708
 
Language eng
 
Relation http://emaj.pitt.edu/ojs/index.php/emaj/article/view/13/124
http://emaj.pitt.edu/ojs/index.php/emaj/article/view/13/133