Since 2014
ANALISIS FAKTOR DEMOGRAFI, AKSES MEDIA DAN SUMBER INFORMASI TERHADAP KEPEDULIAN DAN KESADARAN LINGKUNGAN KONSUMEN: KAJIAN PEMASARAN YANG BERWAWASAN SOSIAL
KINERJA: Journal of Business and Economics
View Archive Info| Field | Value | |
| Title |
ANALISIS FAKTOR DEMOGRAFI, AKSES MEDIA DAN SUMBER INFORMASI TERHADAP KEPEDULIAN DAN KESADARAN LINGKUNGAN KONSUMEN: KAJIAN PEMASARAN YANG BERWAWASAN SOSIAL
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| Creator |
Junaedi, M.F. Shellyana
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| Subject |
—
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| Description |
This study attempts to offer more insights into the dynamic nature of ecologicallyconscious consumer behavior. It also provides profiling and segmenting food purchase decisionmakers (mostly females) based upon ecologically-conscious consumer behavior. The data suggests that demographic criteria, media consumption, and green product source of information significantly influence the ecologically-conscious consumer behavior. It also provides some implications to marketers operating in organic-product market.Keywords: demographic, media consumption, source of information, ecologically conscious, organic
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| Publisher |
Faculty of Economics Universitas Atma Jaya Yogyakarta
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| Contributor |
—
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| Date |
2016-11-08
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://ojs.uajy.ac.id/index.php/kinerja/article/view/791
10.24002/kinerja.v7i2.791 |
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| Source |
KINERJA; Vol 7, No 2 (2003): Kinerja; 96-111
2549-1709 0853-6627 |
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| Language |
eng
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| Relation |
https://ojs.uajy.ac.id/index.php/kinerja/article/view/791/742
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| Rights |
Copyright (c) 2016 KINERJA: Journal of Business and Economics
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