Since 2014
RESENSI BUKU: CONVERGENCE MARKETING: STRATEGIES FOR REACHING THE NEW HYBRID CONSUMERS
KINERJA: Journal of Business and Economics
View Archive Info| Field | Value | |
| Title |
RESENSI BUKU: CONVERGENCE MARKETING: STRATEGIES FOR REACHING THE NEW HYBRID CONSUMERS
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| Creator |
Krisjanti, W. Mahestu Noviandra
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| Subject |
—
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| Description |
CONVERGENCE MARKETING: STRATEGIES FOR REACHING THE NEW HYBRID CONSUMERS(MENANGKAP PASAR HIBRID DENGAN PEMASARAN KONVERGENSI)Penulis: Yoram (Jerry) Wind, Vijay Mahajn with Robert E GuntherPenerbit: Prentice HallTahun : 2002Tebal: xxviii + 360 halaman, 12 BabISBN: 0-13-065075
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| Publisher |
Universitas Atma Jaya Yogyakarta
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| Contributor |
—
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| Date |
2016-11-07
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://ojs.uajy.ac.id/index.php/kinerja/article/view/788
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| Source |
KINERJA: Journal of Business and Economics; Vol 7, No 1 (2003): Kinerja Jurnal Bisnis dan Ekonomi; 70-71
0853-6627 |
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| Language |
eng
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| Relation |
https://ojs.uajy.ac.id/index.php/kinerja/article/view/788/740
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| Rights |
Copyright (c) 2016 KINERJA: Journal of Business and Economics
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