Record Details


Field	Value

Title	PENGARUH ATRIBUT TOKO ONLINE TERHADAP PERILAKU PEMBELIAN ONLINE KONSUMEN LAZADA INDONESIA

Creator	Hutami, Rr. Rieka F Rahmah, Zenia

Subject	—

Description	AbstractThe number of Internet users in Indonesia is growing, making business conventional turning into a business online. For understand online consumer behavior patterns, companies need to know the factors that influence buying behavior online. The number of respondents in this study were 387 respondents who shopped online in the website Lazada Indonesia.co.id. Data were analyzed using SEM-PLS (Partial Least Square) and using software SmartPLS3. The results showed that the Site Commitment is the most significant variables that influence the purchasing behavior of online consumers Lazada Indonesia.Keywords: Online Stores Attributes, Online Purchase Behavior

Publisher	Faculty of Economics Universitas Atma Jaya Yogyakarta

Contributor	—

Date	2016-12-20

Type	info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article

Format	application/pdf

Identifier	https://ojs.uajy.ac.id/index.php/kinerja/article/view/841 10.24002/kinerja.v20i2.841

Source	KINERJA; Vol 20, No 2 (2016): Kinerja; 149-160 2549-1709 0853-6627

Language	eng

Relation	https://ojs.uajy.ac.id/index.php/kinerja/article/view/841/775

Rights	Copyright (c) 2016 KINERJA: Journal of Business and Economics

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