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Pengaruh Promosi terhadap Impuls Buying dengan Gender sebagai Variabel Dummy

Management Analysis Journal

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Field Value
 
Title Pengaruh Promosi terhadap Impuls Buying dengan Gender sebagai Variabel Dummy
 
Creator Raafi, Gilang
Martono, S
 
Description The purpose of this study are to explain effect of promotion on impuls buying and to explain that woman is more often in doing impuls buying compare to the man. The sampling process was using incidental sampling technique with number of respondents were 100 respondents. Methods of data collection used were observation method, interview method, questionnaire method, and documentation method. Methods of data analysis that had been used were multiple linear regression analysis with dummy variables using SPSS 16.0. The Results of the study show that promotion is directly effect on impuls buying and not proven that woman is more often than man in doing impuls buying. The Conclusions is proven that promotion was directly effect on impuls buying and it is not proven that woman is more often in doing impuls buying compare to man. Suggestions for the company are to increase more interesting promotions and to add more fashion products for man and woman.
 
Publisher Universitas Negeri Semarang
 
Date 2017-04-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.unnes.ac.id/sju/index.php/maj/article/view/7985
10.15294/maj.v5i2.7985
 
Source Management Analysis Journal; Vol 5 No 2 (2016): Management Analysis Journal
2502-1451
2252-6552
10.15294/maj.v5i2
 
Language eng
 
Relation http://journal.unnes.ac.id/sju/index.php/maj/article/view/7985/7717
 
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