Record Details


Field	Value

Title	Analisis Pengaruh Perpindahan Merek melalui Harga, Iklan dan Ketidakpuasan Konsumen

Creator	Sulistyo, Budhi Ade Maftukhah, ida

Description	The aim of this study was to investigate the influence of positive pricing, advertising, and consumer dissatisfaction against brand switching of courirer services company partially or simultaneously.The research sample was determined using iterations formula method with a total of 118 respondents using Purposive Sampling.Methods of data collection using questionnaires that measured using a Likert scale. The analyze percentage is using descriptive analysis and multiple regression analysis.The conclusions is the higher of price offered, the more likely consumers switch brands to PT JNE, increasingly active ads, the more likely consumers switch brands to PT JNE, and the higher level of consumers dissatisfaction, the more likely consumers switch to PT JNE.

Publisher	Management Analysis Journal

Date	2017-04-25

Type	info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article

Format	application/pdf

Identifier	https://journal.unnes.ac.id/sju/index.php/maj/article/view/9439 10.15294/maj.v5i2.9439

Source	Management Analysis Journal; Vol 5 No 2 (2016): Management Analysis Journal 2502-1451 2252-6552

Language	eng

Relation	https://journal.unnes.ac.id/sju/index.php/maj/article/view/9439/7714

Rights	Copyright (c) 2017 Management Analysis Journal

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