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The impact of 4Ps on Purchase Decision: A case of Apple in Hanoi, Vietnam
Journal of Economics and Business Research
View Archive Info| Field | Value | |
| Title |
The impact of 4Ps on Purchase Decision: A case of Apple in Hanoi, Vietnam
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| Creator |
Thieu, Bui Trung
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| Subject |
marketing mix, purchase decision, Apple Inc., Vietnam, quota sampling.
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| Description |
By using quantitative research methods and deductive reasoning, this research paper aims to address the importance of four marketing mix components (4Ps) on purchase decisions of customers of Apple Inc., by launching a survey in Hanoi, Vietnam, to generate primary data. The chosen sampling technique is quota sampling and several “quotas” were built. Descriptive analysis and hypothetical analysis (t-test, one-way ANOVA and Regression) using SPSS 20.0 are applied. Other implications of the research and limitations were also discussed below.
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| Publisher |
Journal of Economics and Business Research
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| Contributor |
—
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| Date |
2016-09-14
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://www.uav.ro/jour/index.php/jebr/article/view/702
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| Source |
Journal of Economics and Business Research; Vol 22, No 1 (2016): J of Economics and Business Research; 204 - 219
2069-9476 2068-3537 |
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| Language |
eng
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| Relation |
http://www.uav.ro/jour/index.php/jebr/article/view/702/pdf
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| Rights |
Copyright (c) 2016 Journal of Economics and Business Research
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