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An Entrepreneurial Business Model for Personal Branding: Proposing a Framework

Journal of Entrepreneurship, Business and Economics

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Field Value
 
Title An Entrepreneurial Business Model for Personal Branding: Proposing a Framework
 
Creator Raftari, Mehdi
Amiri, Behrooz
 
Description Purpose- Personal branding has become a mature field of research; however, there are many ques-tions to be answered yet. One of the most important questions is that what does a typical entrepre-neurial business model look like?
Design/methodology/approach- To answer the above question, the present paper tries to use meta-analysis approach to making an integrated view of the extant literature. Thus, 25 papers, which were mainly focusing on the topic, was selected and critically reviewed. Finally, a framework is proposed based on Osterwalder's (2004) approach.
Findings- Findings of this research are mainly focused on the characteristics of each dimension in the entrepreneurial business model for personal branding.
Research limitations/implications- Research implications imply that a typical entrepreneurial busi-ness model for personal branding might be helpful for both entrepreneurs as well as policy makers.
Research paper
Reference to this paper should be made as follows: Raftari, M. and Amiri, B. (2014). ―An Entrepre-neurial Business Model for Personal Branding: Proposing a Framework‖, Journal of Entrepreneur-ship, Business and Economics, Vol. 2, No. 2, pp. 121–139.
 
Publisher Scientificia
 
Date 2014-12-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://scientificia.com/index.php/JEBE/article/view/21
 
Source Journal of Entrepreneurship, Business and Economics; Vol 2 No 2 (2014); 121-139
2345-4695
 
Language eng
 
Relation http://scientificia.com/index.php/JEBE/article/view/21/22