Since 2014
Competitive intelligence: a case study on Qoros automotive manufacturing
Journal of Intelligence Studies in Business
View Archive Info| Field | Value | |
| Title |
Competitive intelligence: a case study on Qoros automotive manufacturing
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| Creator |
Ahmadinia, Hamed
Karim, Muhaimin |
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| Subject |
Competitive Intelligence, marketing, strategy
Qoros automotive, competitive intelligence, market analysis |
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| Description |
In this paper, Qoros automotive manufacturing company, which is aiming atexpanding their market in Europe, will be analyzed. In this case, the challenges that the aforementioned company has faced will be explained and some recommendations regarding marketing, strategy, production methods and other related issues based on competitive intelligence models like SWOT, Porter's Five Forces Analysis, ADL Matrix, and other related theories will be provided.
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| Publisher |
Journal of Intelligence Studies in Business
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| Contributor |
—
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| Date |
2016-09-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — Case Studies |
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| Format |
application/pdf
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| Identifier |
https://ojs.hh.se/index.php/JISIB/article/view/173
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| Source |
Journal of Intelligence Studies in Business; Vol 6, No 2 (2016): Journal of Intelligence Studies in Business
2001-015X 2001-0168 |
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| Language |
eng
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| Relation |
https://ojs.hh.se/index.php/JISIB/article/view/173/148
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| Rights |
Copyright (c) 2016 Journal of Intelligence Studies in Business
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