Since 2014
A Proposed Conceptual Model for Online Car Purchase Intention
Journal of Social and Administrative Sciences
View Archive Info| Field | Value | |
| Title |
A Proposed Conceptual Model for Online Car Purchase Intention
|
|
| Creator |
MANSOURY, Asmaa Bassam El; MSC researcher, Faculty of Commerce, Cairo University
|
|
| Subject |
Online conceptual model; Automobile industry; Online purchase Intention.
M37; M31; M39. |
|
| Description |
Abstract. Several researchers addressed the problem of internet assistance regarding purchasing intention in the automobile industry, without referring to an online conceptual model. This paper presents a model which specifies online factors involved, such as: credibility of social networks, online car advertisements and information sought after about cars through online websites. The suggested online model enables the automobile industry to better study and clarify the involved factors affecting online car purchasing intention, and reveals new results. The proposed model consists of the element of trust of social networks, and how it impacts online brand image through the influence of online car advertisements and online information sought after about cars, which in turn affects online purchase intention. This proposed online model successfully explains the impact of trusting social networks on creating a positive online brand image, and on online car purchase intentionKeywords. Online conceptual model, Automobile industry, Online purchase Intention.JEL. M37, M31, M39.
|
|
| Publisher |
Journal of Social and Administrative Sciences
Journal of Social and Administrative Sciences |
|
| Contributor |
—
|
|
| Date |
2016-09-18
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
|
| Format |
application/pdf
|
|
| Identifier |
http://www.kspjournals.org/index.php/JSAS/article/view/949
10.1453/jsas.v3i3.949 |
|
| Source |
Journal of Social and Administrative Sciences; Vol 3, No 3 (2016): September; 245-247
Journal of Social and Administrative Sciences; Vol 3, No 3 (2016): September; 245-247 2149-0406 |
|
| Language |
eng
|
|
| Relation |
http://www.kspjournals.org/index.php/JSAS/article/view/949/1031
|
|
| Rights |
Copyright (c) 2016 Journal of Social and Administrative Sciences
http://creativecommons.org/licenses/by-nc/4.0 |
|