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Total Quality Management in an Automobile Supply Chain in Indian Market – A Case Study on Maruti Suzuki

International Journal of Supply Chain Management

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Title Total Quality Management in an Automobile Supply Chain in Indian Market – A Case Study on Maruti Suzuki
 
Creator Sahoo, Akshaya Kumar
 
Description In Indian market, customers see the quality ofthe product and simultaneously the price of that product. So, to be a winner inIndian market, quality of the product plays a major role with a peep into thedifferent segmented customers. So, total quality management (TQM) has beenwidely accepted as the ways and means for maintaining supply chain quality.From design to manufacturing, from factory to retailers or dealers or to endcustomers business are accepting TQM approach for achieving quality excellencethroughout the supply chain management. Hence, it is an attempt to describe howTQM is implemented for achieving supply chain quality management to influenceIndian market. Maruti – Suzuki has taken as the best example for this context.
 
Publisher International Journal of Supply Chain Management
 
Contributor
 
Date 2013-06-30
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/768
 
Source International Journal of Supply Chain Management; Vol 2, No 2 (2013): International Journal of Supply Chain Management (IJSCM)
 
Language en
 
Rights The copyright of the contribution is transferred to IJSCM in case of acceptance. The copyright transfer covers the exclusive right to reproduce and distribute the contribution, including reprints, translations, photographic reproductions, microform, electronic form, or any other reproductions of similar nature.The Author may publish his/her contribution on his/her personal Web page provided that he/she creates a link to the mentioned volume of IJSCM.The Author may not publish his/her contribution anywhere else without the prior written permission of the publisher unless it has been changed substantially. The Author warrants that his/her contribution is original, except for such excerpts from copyrighted works as may be included with the permission of the copyright holder and author thereof, that it contains no libellous statements, and does not infringe on any copyright, trademark, patent, statutory right, or propriety right of others.The Author also agrees for and accepts responsibility for releasing this material on behalf of any and all co-authors.