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Acceptance of Domestic Products From Home Country Equity and Consumer Ethnocentrism Perspectives: An Applied Study on Egyptian Consumer

Journal of Administrative and Economics Science

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Title Acceptance of Domestic Products From Home Country Equity and Consumer Ethnocentrism Perspectives: An Applied Study on Egyptian Consumer
 
Creator Aboelnaga, Mohamed Abdelazim
 
Description The current study aimed to test the domestic products acceptance through examining the influenceof the home country equity and consumer ethnocentrism on it, and through application of the study on theEgyptian consumer. The results pointed to the limited rise in the mean value of home country equityvariables. The results also revealed the existence of too limited rise in the mean value of Egyptian consumerethnocentrism, and consumer acceptance of domestic products which was represented by the attitude towardsdomestic products and their buying intentions. Finally, the results declared that there is positive impact ofcountry perceived quality, country loyalty and consumer ethnocentrism on the acceptance of domesticproducts, while the results did not prove any significant effect of country awareness on that acceptance. Theresults also indicated the positive impact of some country equity concepts, such as macro country image,country perceived quality, and country loyalty on consumer ethnocentrism.
 
Publisher Qassim University Academic Publishing and translation
 
Contributor —
 
Date 2016-10-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://publications.qu.edu.sa/ojs/index.php/economic/article/view/1330
 
Source Journal Of Administrative And Economics Science; Vol 8, No 2
 
Language eng
 
Relation http://publications.qu.edu.sa/ojs/index.php/economic/article/view/1330/1242
 
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