Record Details

Liminality in Advertising from the Mad Men Era

Journal of Business Anthropology

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Field Value
 
Title Liminality in Advertising from the Mad Men Era
 
Creator Olsen, Barbara
 
Subject Advertising history; anthropology; liminality; reflexivity
 
Description This article reflects an evolving anthropologist’s marketing career during the 1970s, before anthropology was truly welcomed as contributor to business strategy. I worked on several accounts mentored by a brilliant but conflicted creative director-guru-boss, an experience resulting in this reflexive advertising narrative punctuated by periods of liminality. I used my agency archives from the 1970s and field notes (or advertising log) as my data set to reflect this period. My field journey traversed the Mad Men era, immortalized in the AMC TV series about the 1960s and beyond, where creative directors freely crossed boundaries of sex, class and gender stereotypes. I discuss several advertising campaigns in which I was involved. The broader narrative reveals an uncomfortable divide between cultural empathy and advertising practice. While creatively stimulating, I describe the conflict in a marketing career that challenged ethical sensitivities.
 
Publisher Copenhagen Business School
 
Contributor —
 
Date 2016-01-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://ej.lib.cbs.dk/index.php/jba/article/view/4961
 
Source Journal of Business Anthropology; 2016: Special Issue 2: Liminality; 77-104
2245-4217
 
Language eng
 
Relation http://ej.lib.cbs.dk/index.php/jba/article/view/4961/5386