Record Details

Using Means-end Chain Analysis to Reveal Consumers’ Motivation for Buying Local Foods: An Exploratory Study

Gadjah Mada International Journal of Business

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Field Value
 
Title Using Means-end Chain Analysis to Reveal Consumers’ Motivation for Buying Local Foods: An Exploratory Study
 
Creator Arsil, Poppy
Li, Elton
Bruwer, Johan
 
Subject Marketing
M3
 
Description This article utilizes and discusses specific aspects of Means-End Chain (MEC) analysis for understanding the motives of Indonesian consumers when they purchase local food. The MEC theory is used as a measure of the attributes, consequences, and values of locally produced products, involving specific aspects of this theory, namely the laddering methods of administration, the content analysis procedure, and constructing and interpreting a Hierarchy Value Map (HVM). The results of the study indicate that the MEC approach is a powerful method to reveal consumers’ motivation for buying local foods, when associated with the various cultural groupings identified by the study, particular between the Javanese and non-Javanese consumers. This study offers a practical implication and source of knowledge for other future studies and policies in terms of: (a) A new approach for understanding the motives behind the purchase of local foods by Indonesian consumers, and (b) developing new categories of attributes, consequences and values for local food.
 
Publisher Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada
 
Contributor —
 
Date 2016-12-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.ugm.ac.id/gamaijb/article/view/16900
10.22146/gamaijb.16900
 
Source Gadjah Mada International Journal of Business; Vol 18, No 3 (2016): September-December; 285-300
2338-7238
1411-1128
 
Language eng
 
Relation https://journal.ugm.ac.id/gamaijb/article/view/16900/pdf
https://journal.ugm.ac.id/gamaijb/article/downloadSuppFile/16900/893
 
Rights Copyright (c) 2016 Gadjah Mada International Journal of Business