Using Means-end Chain Analysis to Reveal Consumers’ Motivation for Buying Local Foods: An Exploratory Study
Gadjah Mada International Journal of Business
View Archive InfoField | Value | |
Title |
Using Means-end Chain Analysis to Reveal Consumers’ Motivation for Buying Local Foods: An Exploratory Study
|
|
Creator |
Arsil, Poppy
Li, Elton Bruwer, Johan |
|
Subject |
Marketing
M3 |
|
Description |
This article utilizes and discusses specific aspects of Means-End Chain (MEC) analysis for understanding the motives of Indonesian consumers when they purchase local food. The MEC theory is used as a measure of the attributes, consequences, and values of locally produced products, involving specific aspects of this theory, namely the laddering methods of administration, the content analysis procedure, and constructing and interpreting a Hierarchy Value Map (HVM). The results of the study indicate that the MEC approach is a powerful method to reveal consumers’ motivation for buying local foods, when associated with the various cultural groupings identified by the study, particular between the Javanese and non-Javanese consumers. This study offers a practical implication and source of knowledge for other future studies and policies in terms of: (a) A new approach for understanding the motives behind the purchase of local foods by Indonesian consumers, and (b) developing new categories of attributes, consequences and values for local food.
|
|
Publisher |
Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada
|
|
Contributor |
—
|
|
Date |
2016-12-02
|
|
Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
|
Format |
application/pdf
|
|
Identifier |
https://journal.ugm.ac.id/gamaijb/article/view/16900
10.22146/gamaijb.16900 |
|
Source |
Gadjah Mada International Journal of Business; Vol 18, No 3 (2016): September-December; 285-300
2338-7238 1411-1128 |
|
Language |
eng
|
|
Relation |
https://journal.ugm.ac.id/gamaijb/article/view/16900/pdf
https://journal.ugm.ac.id/gamaijb/article/downloadSuppFile/16900/893 |
|
Rights |
Copyright (c) 2016 Gadjah Mada International Journal of Business
|
|