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The adoption stages of mobile navigation technology waze app as Jakarta traffic jam solution

Independent Journal of Management & Production

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Title The adoption stages of mobile navigation technology waze app as Jakarta traffic jam solution
 
Creator NOERKAISAR, NONI
SUHARJO, BUDI
YULIATI, LILIK NOOR
 
Subject TECHNOLOGY AND INNOVATION MANAGEMENT; MARKETING COMMUNICATION; CONSUMER BEHAVIOUR
adoption process, mobile navigation technology, AIDA model
 
Description This study analyzes the adoption stages of Waze mobile navigation by using a hierarchy of effects models AIDA. Data were obtained through the survey method by means of direct interview using questionnaire instrument assistance. The results showed that there were two groups, one who have already used the Waze application and the other who have not yet used Waze application. The two groups were analyzed to see a series of Waze application adoption process. It can be seen that each stage in the adoption process affects each other. The interest of respondents to the Waze app is affected by the strengthening of awareness regarding the benefits offered by mobile navigation app Waze. The high interest of resondents continues to stage where the respondents are interested in using Waze application. At the final stage it is known that the majority of respondents who were exposed to information on uses and functions of the application Waze are willing to immediately adopt the Waze app as a mobile navigation application while driving
 
Publisher Instituto Federal de Educação, Ciência e Tecnologia de São Paulo
 
Contributor —
 
Date 2016-09-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
text/html
 
Identifier http://www.ijmp.jor.br/index.php/ijmp/article/view/447
10.14807/ijmp.v7i3.447
 
Source Independent Journal of Management & Production; Vol 7, No 3 (2016): Independent Journal of Management & Production; 914-925
2236-269X
 
Language eng
 
Relation http://www.ijmp.jor.br/index.php/ijmp/article/view/447/559
http://www.ijmp.jor.br/index.php/ijmp/article/view/447/575
http://www.ijmp.jor.br/index.php/ijmp/article/downloadSuppFile/447/185
 
Rights Copyright (c) 2016 NONI NOERKAISAR
http://creativecommons.org/licenses/by/4.0