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INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS

Ekonomski vjesnik/Econviews

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Title INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS
 
Creator Koporčić, Nikolina
Tolušić, Zdravko
Tolušić, Zrinka
 
Description Many countries in the world, including Croatia, are facing crises in their economies. There are numerous reasons for this situation, and problems of the business market present one of them. Nevertheless, successful business relationships are what keeps the market alive. Those relationships, namely buyer-seller relationships, are creating and influencing the market and economy on the whole. However, Croatia is living in the age of neoliberalism. As a dominant ideology of today´s world, it influences how companies behave on the market. On the one hand, it suggests competition as the best solution for existence. On the other hand, the interaction approach, teaches us to change our perspective and to cooperate on the market. In order to benefit the most, the aim of this paper was to review and compare these two approaches, to highlight their features and main differences, and to support them with empirical evidence. The cases of three Croatian companies show the reality of today´s market and an urgent need for a new business theory and practice. Keywords: Neoliberalism, crises, the interaction approach, competition, cooperation, business relationships 
 
Publisher Faculty of Economics in Osijek
 
Contributor —
 
Date 2015-12-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/3724
 
Source Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues; Vol 28, No 2 (2015); 523-533
Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues; Vol 28, No 2 (2015); 523-533
1847-2206
0353-359X
 
Language eng
 
Relation http://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/3724/2254
http://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/downloadSuppFile/3724/2350