Since 2014
Mengukur Efektivitas Social Media Bagi Perusahaan
Binus Business Review
View Archive Info| Field | Value | |
| Title |
Mengukur Efektivitas Social Media Bagi Perusahaan
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| Creator |
Catur Bagus Wicaksono, Kuspuji
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| Subject |
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social media, Internet marketing, viral marketing, integrated marketing communication — |
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| Description |
Enterprises have a new tool in conducting marketing activities to reach more targeted consumers, which is social media. Social media provides a wide range of alternatives for entrepreneurs and companies in conducting marketing activities, which has more interaction and more social to consumers. However, in doing so it is not carelessly, because it must take into consideration the use of measurement and the benefits that would be obtained by using social media. Recently, there are many existing measurements. However, along with the development of the information technology, means to do marketing have to develop also.
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| Publisher |
Bina Nusantara University
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| Contributor |
—
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| Date |
2013-05-31
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
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| Format |
application/pdf
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| Identifier |
http://journal.binus.ac.id/index.php/BBR/article/view/1419
10.21512/bbr.v4i1.1419 |
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| Source |
Binus Business Review; Vol 4, No 1 (2013): Binus Business Review; 551-564
2476-9053 2087-1228 |
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| Language |
eng
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| Relation |
http://journal.binus.ac.id/index.php/BBR/article/view/1419/1278
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| Coverage |
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