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The Effect of Promotions in Cause related Marketing on Consumer’s buying decision

Academic Journal of Accounting and Economic Researches

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Title The Effect of Promotions in Cause related Marketing on Consumer’s buying decision
 
Creator Atena Rahehagh, Anjela Ameli
 
Description The aim of this study is to investigate the effect of promotions on the consumer decision to purchase in cause related marketing. The primary conceptualizing was developed based on the existing theoretical literature which had been validated by means of the empirical researches. According to that, one major hypothesis and four sub hypothesis were designed. This research in terms of the kind and gathering the information is of application and survey forms respectively. A number of 383 individuals were selected from the statistical society of the Hani restaurant customers according to the formula of the infinite sample volume and the data were collected using the questionnaire. The results achieved from the hypothesis testing which were carried by the application of the descriptive statistics and the inferential statistics, indicate that the personal selling in cause related marketing has the greatest impact on the consumer decision to purchase.
 
Publisher Academic Journal of Accounting and Economic Researches ISSN 2333-0783
 
Contributor —
 
Date 2015-07-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://worldofresearches.com/ojs-2.4.4-1/index.php/ajaer/article/view/84
 
Source Academic Journal of Accounting and Economic Researches ISSN 2333-0783; Vol 4, No 3 (2015): July 2015
2333-0783
2375-7493
 
Language eng
 
Relation http://worldofresearches.com/ojs-2.4.4-1/index.php/ajaer/article/view/84/48
 
Rights Copyright (c) 2016 Academic Journal of Accounting and Economic Researches ISSN 2333-0783
http://creativecommons.org/licenses/by-nc/4.0