Since 2014
Analisis Portofolio Produk-Pasar untuk Mengembangkan Perencanaan Pasar Strategis pada Perusahaan Jasa Logistics
Binus Business Review
View Archive Info| Field | Value | |
| Title |
Analisis Portofolio Produk-Pasar untuk Mengembangkan Perencanaan Pasar Strategis pada Perusahaan Jasa Logistics
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| Creator |
Sudrajat, Darjat; Bina Nusantara University
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| Subject |
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portfolio analysis, strategic marketing plan, market attractiveness, competitive position — |
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| Description |
Generally, companies will get continuous success because they have commitment towards strategic market planning, where they continuously auditing work performance, exploring cost decision, and investing to the balance improvement in short and long term and looking for new chances. Therefore, the suitable strategic marketing planning for companies are offensive type by invest to grow and defensive way by protecting position. However, in protecting market share, a company could invest to protect their position in developing market, to protect one high share, to protect one follower share position, and to protect one niche position.
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| Publisher |
Bina Nusantara University
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| Contributor |
Faculty of Economics and Business
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| Date |
2011-05-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
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| Format |
application/pdf
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| Identifier |
http://journal.binus.ac.id/index.php/BBR/article/view/1133
10.21512/bbr.v2i1.1133 |
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| Source |
Binus Business Review; Vol 2, No 1 (2011): Binus Business Review; 260-273
2476-9053 2087-1228 |
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| Language |
eng
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| Relation |
http://journal.binus.ac.id/index.php/BBR/article/view/1133/1000
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| Coverage |
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| Rights |
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Binus Business Review and Research and Technology Transfer (RTTO) Bina Nusantara University as publisher of the journal.Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc., will be allowed only with a written permission from Binus Business Review and Research and Technology Transfer (RTTO) Bina Nusantara University.Binus Business Review and Research and Technology Transfer Office Bina Nusantara University, the Editors and the reviewer make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the Binus Business Review are sole and exclusive responsibility of their respective authors and advertisers. USER RIGHTS All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows:• Creative Commons Attribution (CC-BY)• Creative Commons Attribution-Share alike (CC BY-SA)
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