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The Factors That Influence Consumer Decisions in Purchasing Products in Alfamart Minimarket in Pinang, a Subdistrict of Tangerang

Binus Business Review

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Title The Factors That Influence Consumer Decisions in Purchasing Products in Alfamart Minimarket in Pinang, a Subdistrict of Tangerang
 
Creator Nawawi, Muhammad Tony; Tarumanegara University
Ikhaz, Muhammad Safiqi; Tarumanegara University
 
Subject —
product, location, price, promotion and service, testas sumptions, multiple regression
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Description This study analyzes the factors that influence consumer decisions in purchasing products in Alfamart minimarket in Pinang, a subdistrict of Tangerang. The population in this study is the consumers of householdproducts that is retailed in minimarket Alfamart. The sampling technique used is purposive random sampling and samples are taken from 200 consumers. The purpose of the study is to examine and analyze the factors that may affect consumers decisions in purchasing products on Alfamart mini market. The method of analysis is multiple regression analysis and assumptions test. The validity and reliability test is done by using the help ofSPSS (Statistical Program for Society Science) versus16:00. The analysis shows that all positive significant factors affect consumers decisions in purchasing products and it is evidenced by the significance 0.000<0.05,and the factor of location has no significance as evidenced by the significance value 0.478>0.05 and the value of R Square value 0.369, it means that it is only 36.9% of consumer decisions are influenced by factors of locations.
 
Publisher Bina Nusantara University
 
Contributor —
 
Date 2015-11-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier http://journal.binus.ac.id/index.php/BBR/article/view/958
10.21512/bbr.v6i3.958
 
Source Binus Business Review; Vol 6, No 3 (2015): Binus Business Review; 486-497
2476-9053
2087-1228
 
Language eng
 
Relation http://journal.binus.ac.id/index.php/BBR/article/view/958/832
 
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