Since 2014
Why Chinese Mobile Phones Sells Their Products in Indonesia
Binus Business Review
View Archive Info| Field | Value | |
| Title |
Why Chinese Mobile Phones Sells Their Products in Indonesia
|
|
| Creator |
W. Puspokusumo, R. A. Aryanti; Bina Nusantara University
|
|
| Subject |
—
China mobile phone, manufacturing industry — |
|
| Description |
This paper mainly discusses about strategy of China mobile phone manufacturer. Based on the interview with the manufacturer’s representative, we tried to comprehend the strategy behind the China mobile phone raid in Indonesia. As people know that mobile phone industry keeps on growing day by day, especially by the invention of the Android operating system, an open source OS with integrated capability. By having a free licensed OS, mobile phone manufacturer can focus mainly on their hardware development. Mobile phone industry is getting crowded by the appearance of new players from China. As the result of the interview shown, in short, the manufacturers are growing because of their innovations and ideas to create a new product with competitive price, usage of right media for promotion, and persistence in penetrating the Indonesian market. It is also through this paper that we hoped to invite young entrepreneur to join the manufacturing industry, as it is a fast growing industry that will surely be developed by the fresh ideas of the young generation of Indonesia.
|
|
| Publisher |
Bina Nusantara University
|
|
| Contributor |
—
|
|
| Date |
2012-05-31
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
|
| Format |
application/pdf
|
|
| Identifier |
http://journal.binus.ac.id/index.php/BBR/article/view/1321
10.21512/bbr.v3i1.1321 |
|
| Source |
Binus Business Review; Vol 3, No 1 (2012): Binus Business Review; 325-334
2476-9053 2087-1228 |
|
| Language |
eng
|
|
| Relation |
http://journal.binus.ac.id/index.php/BBR/article/view/1321/1183
|
|
| Coverage |
—
— — |
|
| Rights |
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Binus Business Review and Research and Technology Transfer (RTTO) Bina Nusantara University as publisher of the journal.Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc., will be allowed only with a written permission from Binus Business Review and Research and Technology Transfer (RTTO) Bina Nusantara University.Binus Business Review and Research and Technology Transfer Office Bina Nusantara University, the Editors and the reviewer make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the Binus Business Review are sole and exclusive responsibility of their respective authors and advertisers. USER RIGHTS All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows:• Creative Commons Attribution (CC-BY)• Creative Commons Attribution-Share alike (CC BY-SA)
|
|