Analisis Matriks Boston Consulting Group (BCG) untuk Memenangkan Strategi Organisasi (Studi Kasus Perguruan Tinggi Di Kopertis Wilayah III – DKI Jakarta)
Binus Business Review
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Title |
Analisis Matriks Boston Consulting Group (BCG) untuk Memenangkan Strategi Organisasi (Studi Kasus Perguruan Tinggi Di Kopertis Wilayah III – DKI Jakarta)
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Creator |
Sarjono, Haryadi; Bina Nusantara University
Achmad Kuncoro, Engkos; Bina Nusantara University |
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Subject |
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BCG, Matrix, Kopertis region III-DKI Jakarta, higher education — |
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Description |
This research intends to know position of market growth in higher education, especially Sekolah Tinggi, based on market share, using BCG metrics. Unit analysis is all private higher educations in Kopertis III – DKI Jakarta, consisting of University, Sekolah Tinggi, Institute, and Academics. The object of analysis is the numberof new student admission. Method of data collection in this paper is field research including observation and literature research method. The secondary data used in this study is data from Kopertis region III. Based on the results of the study, it is obtained Sekolah Tinggi for the academic year 2008 and 2009 is in quadrant III (Cash Cow).
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Publisher |
Bina Nusantara University
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Contributor |
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Date |
2013-05-31
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
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Format |
application/pdf
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Identifier |
http://journal.binus.ac.id/index.php/BBR/article/view/1407
10.21512/bbr.v4i1.1407 |
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Source |
Binus Business Review; Vol 4, No 1 (2013): Binus Business Review; 414-422
2476-9053 2087-1228 |
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Language |
eng
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Relation |
http://journal.binus.ac.id/index.php/BBR/article/view/1407/1266
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Coverage |
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Rights |
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Binus Business Review and Research and Technology Transfer (RTTO) Bina Nusantara University as publisher of the journal.Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc., will be allowed only with a written permission from Binus Business Review and Research and Technology Transfer (RTTO) Bina Nusantara University.Binus Business Review and Research and Technology Transfer Office Bina Nusantara University, the Editors and the reviewer make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the Binus Business Review are sole and exclusive responsibility of their respective authors and advertisers. USER RIGHTS All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows:• Creative Commons Attribution (CC-BY)• Creative Commons Attribution-Share alike (CC BY-SA)
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