Record Details

Analisis Matriks Boston Consulting Group (BCG) untuk Memenangkan Strategi Organisasi (Studi Kasus Perguruan Tinggi Di Kopertis Wilayah III – DKI Jakarta)

Binus Business Review

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Title Analisis Matriks Boston Consulting Group (BCG) untuk Memenangkan Strategi Organisasi (Studi Kasus Perguruan Tinggi Di Kopertis Wilayah III – DKI Jakarta)
 
Creator Sarjono, Haryadi; Bina Nusantara University
Achmad Kuncoro, Engkos; Bina Nusantara University
 
Subject
BCG, Matrix, Kopertis region III-DKI Jakarta, higher education

 
Description This research intends to know position of market growth in higher education, especially Sekolah Tinggi, based on market share, using BCG metrics. Unit analysis is all private higher educations in Kopertis III – DKI Jakarta, consisting of University, Sekolah Tinggi, Institute, and Academics. The object of analysis is the numberof new student admission. Method of data collection in this paper is field research including observation and literature research method. The secondary data used in this study is data from Kopertis region III. Based on the results of the study, it is obtained Sekolah Tinggi for the academic year 2008 and 2009 is in quadrant III (Cash Cow).
 
Publisher Bina Nusantara University
 
Contributor
 
Date 2013-05-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

 
Format application/pdf
 
Identifier http://journal.binus.ac.id/index.php/BBR/article/view/1407
10.21512/bbr.v4i1.1407
 
Source Binus Business Review; Vol 4, No 1 (2013): Binus Business Review; 414-422
2476-9053
2087-1228
 
Language eng
 
Relation http://journal.binus.ac.id/index.php/BBR/article/view/1407/1266
 
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