Since 2014
Indian wine Label Contour and Content Narration and its influence on buying pattern of consumers in South India
Advances in Social Sciences Research Journal
View Archive Info| Field | Value | |
| Title |
Indian wine Label Contour and Content Narration and its influence on buying pattern of consumers in South India
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| Creator |
Jaykumar, V.
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| Subject |
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| Description |
The Indian Wine Market has been showing a steady growth. The demand of both the domestic and foreign wines has been growing day by day. There is enough room for each and every wine brand, be it Indian or foreign, in the Indian market as the market has registered a significant percentage of growth in both volume and value terms in recent years (PR Newswire, New York).This boom in wine production and wine consumption also has seen a myriad of different wine labels in India, each of them distinctly different in terms of contour, color, size of the label and textual information. Cashing on this growing interest in wines, there are lots of seasoned and novice consumers who are inclined in wine appreciation and buying. The paper tries to give an overview of domestic wine label contour and content information influence on consumers when they make a buying decision.
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| Publisher |
Advances in Social Sciences Research Journal
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—
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| Date |
2016-11-22
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://www.scholarpublishing.org/index.php/ASSRJ/article/view/2210
10.14738/assrj.311.2210 |
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| Source |
Advances in Social Sciences Research Journal; Vol 3, No 11 (2016): Advances in Social Sciences Research Journal
10.14738/assrj.311.2016 |
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| Language |
eng
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| Relation |
http://www.scholarpublishing.org/index.php/ASSRJ/article/view/2210/1333
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| Rights |
Copyright (c) 2016 Advances in Social Sciences Research Journal
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