Since 2014
Factors Affecting Customers Brand Switching Behavior in Mobile Telecommunication Industry: A Study of Pabna District in Bangladesh
Asian Business Review
View Archive Info| Field | Value | |
| Title |
Factors Affecting Customers Brand Switching Behavior in Mobile Telecommunication Industry: A Study of Pabna District in Bangladesh
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| Creator |
Masud-Ul-Hasan, Md.; Assistant Professor, Department of Business Administration, Pabna University of Science and Technology, Pabna, BANGLADESH
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| Subject |
Mobile telecommunication industry, Customer loyalty, switching behavior, switching barrier
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| Description |
The mobile telecommunication market in Bangladesh has already been saturated. In this matured market every company wants to protect their customer from being switched to their competitors. On the other hand, every company tries to attract the competitor’s customer. In this situation it is very important to understand every detail of the customers switching behavior. This study was intended to identify the factors affecting brand switching behavior as well as the factors which create the switching barrier. Handle: http://hdl.handle.net/20.500.11903/abr.v6n3.1
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| Publisher |
Asian Business Consortium
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| Contributor |
—
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| Date |
2016-10-09
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://journals.abc.us.org/index.php/abr/article/view/877
10.18034/abr.v6i3.877 |
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| Source |
Asian Business Review; Vol 6, No 3 (2016): 15th Issue; 125-130
2305-8730 2304-2613 |
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| Language |
eng
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| Relation |
http://journals.abc.us.org/index.php/abr/article/view/877/708
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| Rights |
Copyright (c) 2016 Md. Masud-Ul-Hasan
http://creativecommons.org/licenses/by-nc/4.0 |
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