Since 2014
Testing of Banking Services in Bangladesh: A Study on Prime Bank Limited Rangpur Branch
Asian Business Review
View Archive Info| Field | Value | |
| Title |
Testing of Banking Services in Bangladesh: A Study on Prime Bank Limited Rangpur Branch
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| Creator |
Hossain, Md. Zahid; Assistant Professor, Department of Marketing, Begum Rokeya University, BANGLADESH
Quddus, Md. Tareque; Assistant Professor, School of Business, Asian University of Bangladesh, BANGLADESH |
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| Subject |
services, bank, service quality, customer satisfaction, empirical
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| Description |
Customer satisfaction is asset .At present clients are so much conscious and sensitive about the services what they receive. The study focused on testing of banking services in Bangladesh to know the gap between customer expectation and customer satisfaction. Findings of the study clearly suggest that clients are overall satisfied, and their attitude is very positive towards Prime Bank Limited Rangpur Branch. It also shows that they are not delighted with existing services. The study recommends putting more attention for the services, providing something new to the customers to gain competitive advantage and have an impact for a long time and help developing the sector with a fair competitive environment.
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| Publisher |
Asian Business Consortium
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| Contributor |
—
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| Date |
2015-05-05
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://journals.abc.us.org/index.php/abr/article/view/Hossain%26Quddus
10.18034/abr.v5i2.396 |
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| Source |
Asian Business Review; Vol 5, No 2 (2015): 11th Issue; 50-53
2305-8730 2304-2613 |
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| Language |
eng
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| Relation |
http://journals.abc.us.org/index.php/abr/article/view/Hossain%26Quddus/286
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| Rights |
Copyright (c) 2015 Md. Zahid Hossain, Md. Tareque Quddus
http://creativecommons.org/licenses/by-nc/4.0 |
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