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Factors Affecting Job Satisfaction, Motivation and Turnover Rate of Medical Promotion Officer (MPO) in Pharmaceutical Industry: A Study Based in Khulna City

Asian Business Review

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Title Factors Affecting Job Satisfaction, Motivation and Turnover Rate of Medical Promotion Officer (MPO) in Pharmaceutical Industry: A Study Based in Khulna City
 
Creator Alam, Shahi Md. Tanvir; Distribution & Retail Sales, Grameenphone Limited, Khulna, BANGLADESH
 
Subject Medical Promotion Officer (MPO); Job Satisfaction; Motivation; Turnover Factor; Force Field Analysis Model
 
Description Due  to  the  fast  growing  of  the  pharmaceutical  sector, the  demand  of  medicine  is  mostly  fulfilled  by  the  local  industry. In  the  local  market, the  medicines  are  distributed  and  marketed  by  the  Medical  Promotion  Officers (MPOs). The  main objective of the study  is to find out the  job satisfaction, motivation  and  turnover  factors  of  MPOs.  Along with different reports, it is conducted direct field survey to the 40 (forty) MPOs of different pharmaceutical companies in the Khulna City. Likert  Scale, based  on  five  points, is  used for  data collecting. It  is  found  that  the  most  of  the  MPOs  are  not  satisfied  with  their  jobs  and  for  this  they  are  not  motivated  and  for  this  their  turnover  tendency  is  high. The  MPOs  are  dissatisfied  with  their  job  security, social  status, working  load, visit  to  retailers’  shop, sales  target, no  room  for  family, not  getting  the  retirement  benefit  and  not  getting  the  family  insurance  support. And  finally  there  is  given  suggestion  by  the  force  field  analysis  model  for  removing  the  restraining/negative  forces factors  for  reducing  the  turnover  rate. Also  there  is  also  mentioned  the  driving/positive  forces  factors  for  omitting  the  turnover  rate. 
 
Publisher Asian Business Consortium
 
Contributor —
 
Date 2015-03-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://journals.abc.us.org/index.php/abr/article/view/2.7Alam
10.18034/abr.v1i2.324
 
Source Asian Business Review; Vol 1, No 2 (2012): 2nd Issue; 126-131
2305-8730
2304-2613
 
Language eng
 
Relation http://journals.abc.us.org/index.php/abr/article/view/2.7Alam/230
 
Rights Copyright (c) 2015 Shahi Md. Tanvir Alam
http://creativecommons.org/licenses/by-nc/4.0