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MARKETING CONCEPT APPLICATION WITHIN PROFITABLE TOURISM BUSINESESS OF COUNTRIES IN TRANSITION: CHALLENGES AND OPPORTUNITIES. THE CASE OF ALBANIA

Revista de Turism - Studiisicercetari in Turism

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Title MARKETING CONCEPT APPLICATION WITHIN PROFITABLE TOURISM BUSINESESS OF COUNTRIES IN TRANSITION: CHALLENGES AND OPPORTUNITIES. THE CASE OF ALBANIA
 
Creator ELMAZI, Liljana; Head of Marketing and Tourism Department
Faculty of Economics, University of Tirana, Albania
 
Subject marketing concepts; tourism businesses
 
Description This paper investigates marketing concept application in the most profitable of tourism businesses in Albania. The total population is defined according to the profitability criteria, whereby the stratified sample of 100 tourism businesses was applied. The research is aimed at gathering primary data by the questionnaire sent via mail.The goal of each economic activity is creating value for the end users. In this context, profit is both a measure of value which the firm has created for the customer and an indicator of how well the enterprise has understood customer needs and translated the understanding into products and services that deliver superior value. From the above stated, the conclusion can be made that the most profitable tourism businesses adopt marketing concept to the largest extent.
 
Publisher Editura Universitatii Stefan cel Mare din Suceava
 
Date 2009-12-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://revistadeturism.ro/rdt/article/view/103
 
Source Revista de turism - studii si cercetari in turism; No 8 (2009); 40-46
Revista de turism - studii si cercetari in turism; No 8 (2009); 40-46
 
Language eng
 
Relation http://revistadeturism.ro/rdt/article/view/103/72
 
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