Record Details

THE MAIN DIRECTIONS OF REGIONAL MARKETING IN A CONTEXT OF TOURISM DEVELOPMENT

Revista de Turism - Studiisicercetari in Turism

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Field Value
 
Title THE MAIN DIRECTIONS OF REGIONAL MARKETING IN A CONTEXT OF TOURISM DEVELOPMENT
 
Creator KYFYAK, Olexander; Chernivtsi National University
NEDELEA, Alexandru; "Ştefan cel Mare" University of Suceava
 
Subject regional marketing; tourism; region; competitiveness; recreational services; strategy; regional tourist product
 
Description In this article it is advanced the necessity for regional marketing as tool of strengthening the competitiveness of tourist services' sphere. It is also investigated its essence and specificity in modern conditions. On the basis of certain tendencies and the carried out marketing researches recommendations about formation of effective strategy for regional marketing in а context of necessity for tourism development are offered.
 
Publisher Editura Universitatii Stefan cel Mare din Suceava
 
Date 2009-12-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://revistadeturism.ro/rdt/article/view/98
 
Source Revista de turism - studii si cercetari in turism; No 8 (2009); 9-13
Revista de turism - studii si cercetari in turism; No 8 (2009); 9-13
 
Language eng
 
Relation http://revistadeturism.ro/rdt/article/view/98/67
 
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