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THE IMPORTANCE OF INTAGIBILE ASSETS FOR TOURISTIC`S ENTERPRISE IN THE PERSPECTIVE OF GLOBALIZATION

Revista de Turism - Studiisicercetari in Turism

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Title THE IMPORTANCE OF INTAGIBILE ASSETS FOR TOURISTIC`S ENTERPRISE IN THE PERSPECTIVE OF GLOBALIZATION
 
Creator DJUKIC, Maja; University of Nis, Serbia
 
Subject organization's strategy; intangible assets; strategic alignment
 
Description In time of globalization very important role in touristic enterprise have intangible assets: human capital, information capital and organization capital. Intangible assets, especially human resources drive long-term value creation. So human resources are generally accepted as being strategically important. The main management problem is being able to make alignment of intangible assets and organization's strategy. The tools which management in tourism enterprise can use for this purpose are balanced score card and strategy map, which will be explained in this article.
 
Publisher Editura Universitatii Stefan cel Mare din Suceava
 
Date 2009-12-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://revistadeturism.ro/rdt/article/view/97
 
Source Revista de turism - studii si cercetari in turism; No 8 (2009); 5-8
Revista de turism - studii si cercetari in turism; No 8 (2009); 5-8
 
Language eng
 
Relation http://revistadeturism.ro/rdt/article/view/97/66
 
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